Making Better User Experiences: A Simple Guide to UX Laws

Making Better User Experiences: A Simple Guide to UX Laws

Published
July 3, 2023
Product design

Have you ever thought why it's so easy to use websites and apps? It's all because the style is easy to use. UX rules are like secret codes that designers use to make great experiences for users. In this piece, we'll explain these rules and give you some examples of how they work. Get ready to learn the secrets of good design and how these rules affect the digital world we use every day. Let's dive in!

Fitts' Law: Making Buttons Easier to Tap Fitts's Law says that the distance and width of an object affect how long it takes to reach it. This law applies to the way buttons are made, especially on mobile devices. For example, it's easier to use buttons that are bigger.

Hick's Law: Making it Easy to Decide Hick's Law says that the time it takes to make a choice goes up as the number of choices goes up. To make it easier to make a choice, it's best to group choices into smaller groups.

Jakob's Law: Embracing Familiarity Jakob's Law says that users spend most of their time on other websites, so it's best to make your style look like what users are used to. Like Amazon, many e-commerce sites follow this rule by putting pictures of products on the left and important information on the right.

Law of Pragnanz: Keep things as simple as possible. The Law of Pragnanz, which is also called the "Law of Simplicity," says that simple forms are easier for people to understand. For example, if you use a square "Add to Cart" button instead of a more complicated picture, it's easy for users to figure out what it does.

Law of Proximity: Putting together things that are similar The Law of Proximity says that when two things are close to each other, people tend to think that they belong to the same group or are connected. Most websites follow this law by putting related information together, which makes it easier for users to tell what each part is about.

Miller's Law: Getting rid of mental work Miller's Law says that a person's working memory can hold up to seven different things at once. Menus and choices on web pages are often grouped into reasonable sizes so as not to overwhelm users. Some websites, for instance, limit the number of groups they show, which makes it easier for users to get around.

Parkinson's Law: Time Limits Help People Pay Attention Parkinson's Law says that jobs tend to grow to take up all the time that is available. Setting time limits, like making the checkout process easier, can help users focus and work faster. The payment system from Stripe makes the process easier and lets users save their information for future orders.

Remembering the first and last things in a series

The Serial Position Effect says that people are more likely to remember the first and last things in a series. A well-known social media site puts important actions like "Home" and "Profile" at the beginning and end of the menu bar. This makes it easy for users to get to the most important parts of the site.

Balance between Complexity and Simplicity: Tesler's Law

Tesler's Law, which is also called the Conservation of Complexity, says that some systems need a certain amount of complexity just to work. Booking companies, for instance, need to collect important information (like start, destination, date, etc.) in order to provide the right information and finish the booking process.

Effect of Von Restorff: Putting the focus on what's different

The Von Restorff Effect says that unique or distinctive aspects are more memorable. In user experience design (UX), designers often use visually different elements, like a pop-up chat box for customer service, to get users' attention and make important features stand out.

The Zeigarnik Effect: Remembering Tasks You Didn't Finish The Zeigarnik Effect says that people tend to remember unfinished jobs better than finished ones. Some websites take advantage of this by making lists of jobs that need to be done, which encourages users to take action and finish them.

In Conclution, designers can make better user experiences by knowing and using UX rules. Designers can make interfaces that are easy to use by taking into account things like goal size, choice complexity, familiarity, simplicity, grouping, cognitive load, time limits, positioning, complexity balance, uniqueness, and task success. Remember that when you're creating user experiences, you should always aim for a Minimum Awesome Product (MAP).

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